Working With The Media

Half-Day Workshop

For small groups of managers and executives who have occasional contact with the media or want to refresh their media skills.


Time Commitment:3.5 Hours
Maximum group size:Maximum of 4 people

The Half-Day Workshop

This fast-paced, highly interactive session introduces you to the basics of preparing for, managing, and following up media interviews. You'll learn how to create quotable messages, how to manage tough questions and how to stay in control during your interview.

During this session you get to practice in at least two simulated interviews in situations of your choice: over the phone, face-to-face, on camera, on radio... you decide which is right for you.

Half Day Agenda

  • Rapid-fire interview simulations
  • Simulation review and feedback
  • Media skills instruction
  • Interview simulations with full preparation
  • Fine tuning your new skills

Each Participant receives

  • A Working With The Media© training manual
  • A Working With The Media© pocket card
  • A videotape of your interview and reviews