Working With The Media

Advanced Workshop

Managers and executives who have more frequent contact with the media tell us they need more time crafting quotable key messages and more time to practice delivering them under pressure.


Time Commitment: 6 Hours
Maximum group size: 4 participants

The Advanced Workshop

The emphasis during the advanced workshop is on learning by doing and practice, practice, practice. Participants receive a minimum of three simulated interviews. Each interview is videotaped and reviewed in detail.

In addition to reviewing advanced techniques for preparing, managing, and following up media interviews, this session devotes time to creating quotable, convincing messages, answers to tough questions and delivering them in high pressure situations.

As in all our workshops, you choose your own interview situations: over the phone, face-to-face, on camera, on radio ... you decide which is right for you.

The Advanced Workshop Agenda

  • Rapid-fire interview simulations
  • Simulation review and feedback
  • Advanced media skills instruction
  • Developing quotable messages
  • High pressure interview simulations with full preparation
  • Fine tuning your new skills

Each Participant receives

  • A Working With The Media© training manual
  • A Working With The Media© pocket card
  • A videotape of your interview and reviews